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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing Media Companies: Harnessing Creative Value

Managing Media Companies: Harnessing Creative Value

Paperback

Business GeneralManagement

ISBN10: 047071395X
ISBN13: 9780470713952
Publisher: John Wiley & Sons
Published: Jun 19 2012
Pages: 400
Weight: 1.60
Height: 0.90 Width: 7.40 Depth: 9.10
Language: English
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

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Management