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Managing Marketing Information (RLE Marketing)
Hardcover
Series: Routledge Library Editions: Marketing, Book 17
ISBN13: 9781138793149
Publisher: Routledge
Published: Sep 16 2014
Pages: 242
Weight: 1.00
Height: 0.70 Width: 6.00 Depth: 9.20
Language: English
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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