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Managing Digital Transformation: Understanding the Strategic Process
Hardcover
Business GeneralManagementMarketing
ISBN13: 9781032851631
Publisher: Routledge
Published: Dec 11 2025
Pages: 304
Weight: 1.56
Height: 0.75 Width: 6.69 Depth: 9.61
Language: English
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.
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