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Managing Brands

Managing Brands

Paperback

Marketing

ISBN10: 0077117484
ISBN13: 9780077117481
Publisher: Mcgraw Hill Book Co
Published: Dec 1 2009
Pages: 560
Weight: 1.90
Height: 0.89 Width: 8.00 Depth: 10.00
Language: English
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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