Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing Brand Transgressions: 8 Principles to Transform Your Brand

Managing Brand Transgressions: 8 Principles to Transform Your Brand

Jain, Shailendra Pratap
Jain, Shalini Sarin

Paperback

ManagementMarketing

Publisher Price: $32.99

ISBN10: 150152108X
ISBN13: 9781501521089
Publisher: de Gruyter
Published: Jul 22 2024
Pages: 169
Weight: 0.80
Height: 0.70 Width: 6.30 Depth: 8.80
Language: English
American Book Fest Awards 2025 Finalist in the Business: Marketing & Advertising category

Finalist in the Marketing - Branding category of the Goody Business Book Awards 2024

Boeing Max 737's twin crashes, Volkswagen's Dieselgate scandal, worms in Cadbury's chocolates, cyanide in Tylenol, the #MeToo movement... In the past 24-48 hours, chances are you have read about a brand believed to have transgressed in some part of the world. These and other transgressions - real or perceived - plague company brands and, as in the case of the #MeToo movement, human brands, routinely and globally. And they often come with serious consequences: consumer injury, billions of dollars in recovery and restitution, legal nightmares, bankruptcy, and damage to the brand. Despite their universal prevalence, negative outcomes, and the justified media frenzy around their occurrence, in-depth, thorough, and critical reflections on brand transgressions are scarce. Consequently, barring the lens of some quick-fix solution, managers lack a precise understanding of how to handle such potentially explosive situations.

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