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Management Mistakes and Successes

Management Mistakes and Successes

Paperback

Management

Currently unavailable to order

ISBN10: 0470530529
ISBN13: 9780470530528
Publisher: Wiley
Published: Sep 14 2010
Pages: 400
Weight: 0.96
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

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