Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Make Products That Matter: How to Use Research, Testing and Experiments in Product Development

Make Products That Matter: How to Use Research, Testing and Experiments in Product Development

Sharp, Chloe

Paperback

Management

Currently unavailable to order

ISBN10: 9063696841
ISBN13: 9789063696849
Publisher: Bis Publishers
Published: May 7 2024
Pages: 280
Weight: 1.54
Height: 1.00 Width: 6.70 Depth: 9.40
Language: English
You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.

Make Products That Matter helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation.

It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.

- Get the tools you need to build innovative products and toolkits

- Learn how to keep insights and research at the forefront of product development

- Your go-to reference, guiding you from ideation to post-launch.

Also in

Management

View All