• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Must Goals: The Art and Science of Authentic Goal-Setting for Lasting Change

Must Goals: The Art and Science of Authentic Goal-Setting for Lasting Change

Paperback

Series: Must Book Personal Development

Self-Help

ISBN13: 9798993533674
Publisher: Must Book Press
Published: Feb 18 2026
Pages: 376
Weight: 1.11
Height: 0.84 Width: 6.00 Depth: 9.00
Language: English
Must Goals: The Art and Science of Authentic Goal-Setting for Lasting Change

Most people set goals from the outside in-focusing on tasks, metrics, or willpower-only to lose momentum weeks later. Must Goals reveals a different path: a complete system for setting goals that arise from your authentic identity, your deepest values, and the purpose you are called to fulfill.

In this groundbreaking book, Stephen Rue introduces the I AM SMART TO ACT(TM) Goals Method, an advanced, identity-driven evolution of classic SMART goals. Instead of chasing outcomes shaped by pressure or comparison, you learn to create goals aligned with who you truly are-and who you are becoming. This method integrates the best research in psychology, habit formation, motivation science, neuroplasticity, and personal transformation, guiding you to design goals that lead to lasting change, not temporary effort.

Across every major life domain-health and vitality, relationships, career achievement, financial well-being, personal growth, spirituality, and contribution-Must Goals helps you clarify your Must the nonnegotiable commitments that express your core self. Through practical tools, reflection exercises, mindset shifts, and real-world examples, you discover how to align beliefs, values, standards, personal narrative, and purpose with actionable, measurable goals.

You will learn how to:

Also in

Self-Help