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A Multiple-product Sales Force Allocation Model

A Multiple-product Sales Force Allocation Model

Hardcover

EconomicsManagementMarketing

ISBN10: 1024205703
ISBN13: 9781024205701
Publisher: Hutson Street Press
Published: May 22 2025
Pages: 86
Weight: 0.66
Height: 0.25 Width: 6.14 Depth: 9.21
Language: English

A Multiple-product Sales Force Allocation Model presents a rigorous quantitative approach to optimizing sales force deployment across multiple products. This study delves into the complexities of allocating sales resources effectively, offering insights valuable to sales managers and marketing professionals. The book explores econometric techniques applicable to sales force management. It is a useful resource for those seeking a mathematically grounded perspective on maximizing sales efficiency and return on investment.

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Montgomery, David Bruce

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Management