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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process

Paperback

ManagementMarketing

ISBN10: 0789014750
ISBN13: 9780789014757
Publisher: Routledge
Published: Jul 17 2002
Pages: 466
Weight: 1.35
Height: 0.93 Width: 6.00 Depth: 9.00
Language: English
A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global environment. Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The book adds a unique and incisive voice to the field of international business policy.

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