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Moving Into Mass Customization: Information Systems and Management Principles

Moving Into Mass Customization: Information Systems and Management Principles

Paperback

EconomicsManagementGeneral Computers

ISBN10: 3540436111
ISBN13: 9783540436119
Publisher: Springer
Published: Jul 9 2002
Pages: 248
Weight: 0.82
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Mass Customization leads the strategy of today s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

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