Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation

Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation

Jose M., Jomon

Paperback

Marketing

ISBN10: 9999336922
ISBN13: 9789999336925
Publisher: Eliva Press
Published: Jan 1 2026
Pages: 122
Weight: 0.38
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English
In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges. This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption. Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets.

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