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The Management of Tourism
Paperback
ISBN13: 9780761940227
Publisher: Sage Publications UK
Published: Dec 8 2004
Pages: 384
Weight: 1.60
Height: 0.85 Width: 7.38 Depth: 9.64
Language: English
The text places the management of tourism in a structured framework, ordered around four principal themes:
- Managing the Tourism System
- Managing Tourism Businesses
- Managing Tourism in its Environment
- Contemporary Issues in Tourism Management
Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
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