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The Management of Tourism

The Management of Tourism

Paperback

Business GeneralManagement

ISBN10: 0761940227
ISBN13: 9780761940227
Publisher: Sage Publications Ltd
Published: Dec 8 2004
Pages: 384
Weight: 1.60
Height: 0.85 Width: 7.38 Depth: 9.64
Language: English
Going beyond a conceptual discussion of tourism, this textbook covers management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

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Management