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Management of Innovation Strategy in Japanese Companies
Hardcover
Series: Japanese Management and International Studies, Book 13
ISBN13: 9789814759625
Publisher: World Scientific Publishing Company
Published: Oct 21 2016
Pages: 280
Weight: 1.19
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions. For effective innovation management, it is necessary to determine what provides new value to customers and achieve this new value efficiently, while solving the technical problems. This book explores how innovation management for industrial revitalization and activation are conducted in Japanese companies. 'Innovation' has diverse definitions, but the editors of this book have adopted the one proposed by J A Schumpeter. The features of innovation management in Japanese companies are considered systematically in the book. Positive analyses using questionnaires and innovation management strategy in individual industries and companies is also explored in detail.
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