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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Meta-Luxury: Brands and the Culture of Excellence

Meta-Luxury: Brands and the Culture of Excellence

Hardcover

Business GeneralMarketing

Currently unavailable to order

ISBN10: 0230293573
ISBN13: 9780230293571
Publisher: Palgrave MacMillan
Published: Apr 26 2012
Pages: 224
Weight: 0.90
Height: 0.80 Width: 6.40 Depth: 9.30
Language: English
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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