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Merchandising: Theory, Principles, and Practice
Paperback
ManagementFashion & Accessories
ISBN13: 9781563678264
Publisher: Bloomsbury Publishing PLC
Published: Aug 12 2009
Pages: 544
Weight: 2.05
Height: 1.30 Width: 7.40 Depth: 9.10
Language: English
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
Instructors, contact your Sales Representative for access to Instructor's Materials.Also in
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