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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media Training 101: A Guide to Meeting the Press

Media Training 101: A Guide to Meeting the Press

Hardcover

Marketing

Publisher Price: $38.00

ISBN10: 0471271551
ISBN13: 9780471271550
Publisher: Wiley
Published: Sep 29 2003
Pages: 256
Weight: 1.03
Height: 0.86 Width: 6.26 Depth: 9.30
Language: English
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

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