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612-822-4611
Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

Hardcover

Business GeneralMarketing

ISBN10: 1138473545
ISBN13: 9781138473546
Publisher: Routledge
Published: Dec 22 2017
Pages: 256
Weight: 1.46
Height: 0.63 Width: 7.00 Depth: 10.00
Language: English
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

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