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Media Relations, A Primer: Small and Medium Sized Hotels
Paperback
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ISBN10: 1439204470
ISBN13: 9781439204474
Publisher: Booksurge Pub
Published: Jan 20 2009
Pages: 48
Weight: 0.29
Height: 0.12 Width: 7.00 Depth: 10.00
Language: English
ISBN13: 9781439204474
Publisher: Booksurge Pub
Published: Jan 20 2009
Pages: 48
Weight: 0.29
Height: 0.12 Width: 7.00 Depth: 10.00
Language: English
Operational techniques, practical solutions and concrete examples of how to use a press office to promote a small or medium-sized tourism enterprise. How best to promote a tourist SME in today's market? Traditional print advertising and intermediation often turn out to be expensive and inefficient in the communications jungle. A press office provides the straightest, most reliable path to the true target: the client. How to get substantial returns from a reasonable investment? This manual analyzes how traditional and online press offices actually operate, and examines internet public relations options (blogs and social networks).
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