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Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
Hardcover
Series: Media Management and Economics
ManagementGeneral ReferenceTechnology & Engineering
ISBN13: 9780367210991
Publisher: Routledge
Published: Mar 31 2020
Pages: 266
Weight: 1.10
Height: 0.90 Width: 6.10 Depth: 9.40
Language: English
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.
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