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The Media Glossary: 146 Advertising & Media-Sales Terms, Decoded Through Mythology, Cinema & Cricket
Paperback
Series: B2B Sales, Book 1
Publisher: Independently Published
Published: Jun 13 2026
Pages: 168
Weight: 0.51
Height: 0.39 Width: 6.00 Depth: 9.00
Language: English
Most media glossaries read like a tax form. This one you'll actually remember.
Our industry runs on jargon - and the people who win the room are the ones who can explain it simply. The Media Glossary decodes 146 essential advertising and media-sales terms across six media: TV, Radio, Print, Digital, CTV/OTT and Out-of-Home.
Every term gets three things: a definition (plain and accurate), an example (concrete and from the real market), and an analogy that makes it stick - drawn from the Mahabharata, our cinema, and cricket.
You won't forget that TRP is a channel's strike rate, that attribution is the argument over who really killed Karna, or that ad fraud is Maya draining your treasury. A definition you remember is one you can sell with.
Written by Vishal V. Khanna - B2B sales trainer, visiting faculty at SP Jain and NMIMS, and a 22-year media-sales veteran. Keep it on your desk. Be the sharpest person in the room.
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