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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Media Franchising: Creative License and Collaboration in the Culture Industries

Media Franchising: Creative License and Collaboration in the Culture Industries

Hardcover

Series: Postmillennial Pop, Book 11

ManagementAnthropologyGeneral Sociology

ISBN10: 0814743471
ISBN13: 9780814743478
Publisher: New York Univ Pr
Published: Mar 22 2013
Pages: 300
Weight: 1.35
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English

Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.

--Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest


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