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Mastering the Media Purpose, Passion & Publicity for Nonprofit & Advocacy Organizations
Paperback
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ISBN10: 0615204627
ISBN13: 9780615204628
Publisher: David Hamlin & Sydney Weisman
Published: Apr 14 2008
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9780615204628
Publisher: David Hamlin & Sydney Weisman
Published: Apr 14 2008
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: English
A complete guide to the art and science of building effective media coverage for nonprofit and advocacy organizations. This book guides the reader through every step, from basics to sophisticated strategy & tactics. If you want to move, change, shape or lead then Mastering The Media is the first place to start. Darryl Young, Former National Media Director, The Sierra Club . . .takes the mystery and complexity out of the media game. . .All senior staff should have a copy on their desk. Mike Alvidrez, Executive Director, Skid Row Housing Trust
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