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Mastering Corporate Communication: A Modern Guidebook for Future-Fit Strategies, Tools and Skills
Hardcover
Series: Future of Business and Finance
Business GeneralMarketingGeneral Sociology
ISBN13: 9783031502316
Publisher: Springer
Published: May 21 2024
Pages: 239
Weight: 1.16
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
Mastering Corporate Communication is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism. With the rise of new media, corporate responsibility demands and the constant battle for attention, professionals are faced with an array of challenges.
The book offers an overview of relevant theories and techniques to help professionals master the new reality of corporate communication. It provides a rare glimpse into the corporate machine room of a global company, offering valuable insights and inspiration to communication professionals.
Leading professors from all around the world share their insights and advice, giving readers an opportunity to develop excellent corporate communication skills. The competitive environment requires a new mindset and a necessary agility, and this guide is the perfect resource to help communication professionals thrive in this ever-evolving landscape. With Mastering Corporate Communication students and professionals can find inspiration in effective approaches to communication challenges and ways to develop essential tools and competencies to succeed in their careers.
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