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The Marking Enterprise: Business Success and Societal Embedding

The Marking Enterprise: Business Success and Societal Embedding

Hardcover

Series: INSEAD Business Press

ManagementMarketing

ISBN10: 0230001874
ISBN13: 9780230001879
Publisher: Springer Nature
Published: Oct 12 2006
Pages: 241
Weight: 1.16
Height: 0.79 Width: 5.48 Depth: 10.10
Language: English
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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