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Marketing: A Critical Textbook
Hardcover
ISBN13: 9781848608771
Publisher: Sage Publications Ltd
Published: Dec 9 2010
Pages: 256
Weight: 1.27
Height: 0.80 Width: 6.80 Depth: 9.60
Language: English
Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Each chapter in this book presents the alternative(s) approaches to the topic step by step
- Real world case studies and examples
- Fully supported with chapter pedagogy
- Features a Companion Website, including Instructor′s Manual
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