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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing with Seminars and Newsletters

Marketing with Seminars and Newsletters

Hardcover

MarketingGeneral EducationGeneral Science

ISBN10: 0899300995
ISBN13: 9780899300993
Publisher: Praeger
Published: Jan 22 1986
Pages: 246
Weight: 1.28
Height: 0.97 Width: 6.54 Depth: 9.52
Language: English
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.

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Marketing