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Marketing to the Poor: Creating Value
Hardcover
ISBN13: 9781032130286
Publisher: Routledge India
Published: Oct 12 2022
Pages: 150
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.
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Singh, Ramendra
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