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Marketing to Seniors

Marketing to Seniors

Hardcover

Marketing

ISBN10: 0759691169
ISBN13: 9780759691162
Publisher: Authorhouse
Published: Jun 27 2002
Pages: 276
Weight: 1.27
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

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