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Marketing to Pharmacists: Understanding Their Role and Influence

Marketing to Pharmacists: Understanding Their Role and Influence

Paperback

MarketingMedical Reference

ISBN10: 0789010097
ISBN13: 9780789010094
Publisher: Routledge
Published: Mar 1 2000
Pages: 164
Weight: 0.51
Height: 0.35 Width: 6.00 Depth: 9.00
Language: English
Marketing to Pharmacists: Understanding Their Role and Influence will help pharmaceutical marketers better understand pharmaceutical practice in order to develop better relationships with pharmacists and effectively market products. This book examines important trends in pharmaceutical health care, including patient education and compliance, qualit

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