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Marketing the Sports Organisation: Building Networks and Relationships
Paperback
Business GeneralMarketingSports General
ISBN13: 9780415453301
Publisher: Routledge
Published: Nov 1 2008
Pages: 320
Weight: 1.05
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English
Drawing on both academic expertise and real life case studies, this book describes how to use relationship marketing in sports organisations. Its comprehensive and instructive approach makes it an essential manual for professionals and an invaluable resource for academics.
1 different editions
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Marketing the Sports Organisation: Building Networks and Relationships
McCarthy, Scott
Ferrand, Alain
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