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Marketing Technologies: Corporate Cultures and Technological Change
Paperback
Series: Routledge Studies in Innovation, Organizations and Technolog
ISBN13: 9781138205994
Publisher: Routledge
Published: Aug 4 2016
Pages: 208
Weight: 0.66
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
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