Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

The Marketing Strategy of the foreign Hypermarket Wal-Mart in China: Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

Gundrum, Nicola

Paperback

ManagementMarketing

ISBN10: 3656300828
ISBN13: 9783656300823
Publisher: Grin Verlag
Published: Nov 24 2012
Pages: 20
Weight: 0.08
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

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