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612-822-4611
Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

Paperback

Marketing

Currently unavailable to order

ISBN10: 0078028949
ISBN13: 9780078028946
Publisher: McGraw-Hill Companies
Published: Jan 24 2013
Pages: 384
Weight: 1.52
Height: 0.56 Width: 8.07 Depth: 10.02
Language: English
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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