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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need

Paperback

Series: Jossey-Bass Nonprofit and Public Management Series

AccountingBusiness GeneralMarketing

Publisher Price: $32.95

ISBN10: 0787964190
ISBN13: 9780787964191
Publisher: Jossey-Bass
Published: Oct 4 2002
Pages: 304
Weight: 0.97
Height: 0.76 Width: 5.97 Depth: 9.09
Language: English
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

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