• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing Research Guide

The Marketing Research Guide

Hardcover

Investing & FinanceMarketing

ISBN10: 0789024160
ISBN13: 9780789024169
Publisher: Routledge
Published: Nov 18 2005
Pages: 442
Weight: 1.84
Height: 1.30 Width: 6.24 Depth: 8.78
Language: English
The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Practitioners as well as students will find step-by-step instructions that take them through the complete marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster total understanding of the tools and techniques of marketing research. Appendices include sample questionnaires and a sample marketing research report.

1 different editions

Also available

Also in

Marketing