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612-822-4611
Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry

Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry

Paperback

Series: Gabler Edition Wissenschaft

ManagementMarketing

ISBN10: 382447669X
ISBN13: 9783824476695
Publisher: Deutscher Universitatsverlag
Published: Jun 28 2002
Pages: 188
Weight: 0.56
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.

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