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The Marketing Plan Handbook

The Marketing Plan Handbook

Paperback

Marketing

Currently unavailable to order

ISBN10: 0133078353
ISBN13: 9780133078350
Publisher: Prentice Hall
Published: Dec 21 2012
Pages: 232
Weight: 0.70
Height: 0.43 Width: 7.43 Depth: 9.13
Language: English
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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