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Marketing Plan Example: Virgin Atlantic Little Red

Marketing Plan Example: Virgin Atlantic Little Red

Paperback

ManagementMarketing

ISBN10: 3656424195
ISBN13: 9783656424192
Publisher: Grin Verlag
Published: May 31 2013
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan? This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013) This marketing plan includes: -Executive Summary -Corporate Objectives -Situation Review -Competitive Analysis -Perceptual Map -Market Segmentation & Targeting -Key Market Trends -Detailed SWOT Analysis -Portfolio Summary (Includes Portfolio Matrix) -PESTLE Analysis -Analysis Of The Current Market -Porters Five Forces Analysis -Strategic Objectives -Marketing Mix (7P's) -Proposed Marketing Budget

Also from

Carter, James

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Marketing