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Marketing Perspectives on Phygitalization
Hardcover
ISBN13: 9781774918463
Publisher: Apple Academic Press
Published: Mar 13 2025
Pages: 354
Weight: 1.55
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
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