Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Over A Weekend: Marketing lessons learnt at Uber, Google, Rakuten & MyFitnessPal

Marketing Over A Weekend: Marketing lessons learnt at Uber, Google, Rakuten & MyFitnessPal

Sharma, Mansi

Paperback

Marketing

ISBN13: 9798280698451
Publisher: Independently Published
Published: Apr 20 2025
Pages: 66
Weight: 0.39
Height: 0.14 Width: 8.50 Depth: 11.00
Language: English
Your guide to effective marketing strategy and measurement summarized in a few short pages

Marketing has become a confused function. There are too many technical terms to remember, too many tech vendors to review, too many customer reviews to read on too many platforms, too many creative channels to think about, too much advancement in AI to keep yourself updated on. This is leading to marketers forgetting their core role of which is to influence people to take a certain action.

Marketers have forgotten that to become a successful marketer, they have to learn the language of business and finance. In their quest to sound more customer friendly, they have buried the real customer pain points under the massive but useless customer segmentation decks. In their quest for emotional advertising, they have forgotten the need of proper branding.

Marketing Over A Weekend aims to remove this confusion in a very short time. It separates the signal from the noise, bringing back to focus the core role of marketing while introducing the strategies and tactics needed to get there in our digital-first era. In this book you'll discover:

- How to quickly understand financial statements and use them in your understanding of marketing budgets

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