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Marketing Management: Mastering Modern Marketing in the AI Era
Paperback
Series: The Future-Ready Marketing Series(tm), Book 1
Investing & FinanceManagementMarketing
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ISBN13: 9798189065484
Publisher: Independently Published
Published: Jul 26 2026
Pages: 212
Weight: 0.64
Height: 0.45 Width: 6.00 Depth: 9.00
Language: English
Publisher: Independently Published
Published: Jul 26 2026
Pages: 212
Weight: 0.64
Height: 0.45 Width: 6.00 Depth: 9.00
Language: English
The marketing textbook you learned from wasn't built for the AI era. This one is. If you're a marketing leader who understands STP and the 4Ps in theory but struggles to translate them into real strategic decisions-or if you're overwhelmed by AI marketing tools but lack a framework to use them strategically instead of just tactically-this book was written for you. MARKETING MANAGEMENT: Mastering Modern Marketing in the AI Era is Volume 1 of The Future-Ready Marketing Series(TM), a 12-volume executive collection designed to take marketing professionals from fragmented, outdated knowledge to confident, AI-augmented strategic leadership. Written in an executive-conversational register-rigorous enough for the boardroom, clear enough for a Monday morning-this volume rebuilds marketing management from first principles for a world where AI reshapes decisions at every level. Inside, you'll learn to:
- Apply Segmentation, Targeting, and Positioning (STP) as a working operating system-not memorized theory
- Modernize the Marketing Mix (4P/7P) for AI-augmented, data-rich markets
- Move from scattered AI tool usage to a genuine strategic decision framework
- Build a marketing dashboard and decision system grounded in AI-assisted insight
- Execute a 90-day playbook to redesign your own marketing function
- Speak the strategic language of the C-suite with confidence Structured across six parts-Foundations, Frameworks, Tools & AI Applications, Global Case Studies, Executive Playbook, and Future Trends-this book gives Marketing Managers, Directors, SME founders, and MBA/executive-education students one solid, cross-functional reference they can actually use, from the CEO's office to the marketing intern's desk. Every framework is built to be cited. Every chapter closes with a practical so what. And every claim in this book is held to a strict verification standard-no invented statistics, no unverifiable typical results, no manufactured case studies. What you get is credibility you can bring into your next strategy meeting. This is Volume 1 of a 12-volume Executive Library-your foundation for the volumes ahead in Consumer Behavior, Digital Marketing, Go-to-Market Strategy, and beyond. Written by Dr. Agus Masrianto for leaders who refuse to let their marketing knowledge go out of date. Scroll up and start building your future-ready marketing foundation today.
- Modernize the Marketing Mix (4P/7P) for AI-augmented, data-rich markets
- Move from scattered AI tool usage to a genuine strategic decision framework
- Build a marketing dashboard and decision system grounded in AI-assisted insight
- Execute a 90-day playbook to redesign your own marketing function
- Speak the strategic language of the C-suite with confidence Structured across six parts-Foundations, Frameworks, Tools & AI Applications, Global Case Studies, Executive Playbook, and Future Trends-this book gives Marketing Managers, Directors, SME founders, and MBA/executive-education students one solid, cross-functional reference they can actually use, from the CEO's office to the marketing intern's desk. Every framework is built to be cited. Every chapter closes with a practical so what. And every claim in this book is held to a strict verification standard-no invented statistics, no unverifiable typical results, no manufactured case studies. What you get is credibility you can bring into your next strategy meeting. This is Volume 1 of a 12-volume Executive Library-your foundation for the volumes ahead in Consumer Behavior, Digital Marketing, Go-to-Market Strategy, and beyond. Written by Dr. Agus Masrianto for leaders who refuse to let their marketing knowledge go out of date. Scroll up and start building your future-ready marketing foundation today.
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