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Marketing Management: A Customer-Centric Approach

Marketing Management: A Customer-Centric Approach

Paperback

Marketing

ISBN10: 152962424X
ISBN13: 9781529624243
Publisher: Sage Publications Ltd
Published: Jan 31 2025
Pages: 360
Weight: 1.42
Height: 0.75 Width: 7.44 Depth: 9.69
Language: English
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

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Selnes, Fred

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Marketing