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Marketing Metrics Guide: The Complete Metrics Guide To Optimize Marketing Strategies
Paperback
Publisher: Independently Published
Published: Aug 21 2022
Pages: 80
Weight: 0.46
Height: 0.17 Width: 8.50 Depth: 11.00
Language: English
This book Includes:
- Important new coverage of intangible assets
- A rigorous and practical discussion of quantifying the value of information
- More detail on measuring brand equity
- A complete separate chapter on web, SEM, mobile, and digital metrics
- Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics
- An up-to-date survey of free metrics available from Google and elsewhere
- Expanded coverage of methodologies for quantifying marketing ROI
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