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Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
Hardcover
Business GeneralMarketingGifts & Stationery General
ISBN13: 9780415873758
Publisher: Routledge
Published: Jan 20 2010
Pages: 136
Weight: 0.75
Height: 0.50 Width: 6.30 Depth: 9.20
Language: English
This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.
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Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach
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