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Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis

Hardcover

Marketing

ISBN10: 1403998612
ISBN13: 9781403998613
Publisher: Springer Nature
Published: Aug 1 2008
Pages: 227
Weight: 0.95
Height: 0.80 Width: 5.50 Depth: 8.50
Language: English
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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