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Marketing in the Service Industries: Marketing Service Inds

Marketing in the Service Industries: Marketing Service Inds

Paperback

EconomicsMarketingGeneral Military History

ISBN10: 0415761182
ISBN13: 9780415761185
Publisher: Routledge
Published: Jun 10 2014
Pages: 224
Weight: 0.58
Height: 0.47 Width: 5.50 Depth: 8.50
Language: English
First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

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