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Marketing in the Age of Google, Revised and Updated: Your Online Strategy Is Your Business Strategy
Paperback
Publisher Price: $19.95
ISBN13: 9781118231937
Publisher: Wiley
Published: May 1 2012
Pages: 272
Weight: 0.71
Height: 0.74 Width: 5.99 Depth: 8.98
Language: English
A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
- Updated statistics, tools, and recommendations
- Details about the latest changes from Google, Bing, and the overall search landscape
- Explanation and recommendations related to Google's substantial new search algorithm, know as Panda
- Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix
Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
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