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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing Glossary: Key Terms, Concepts and Applications

The Marketing Glossary: Key Terms, Concepts and Applications

Paperback

Marketing

ISBN10: 0971943427
ISBN13: 9780971943421
Publisher: Clemente Communications Group
Published: Oct 2 2002
Pages: 504
Weight: 1.61
Height: 1.12 Width: 6.00 Depth: 9.00
Language: English
A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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Marketing