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Marketing for the Self-Published Author: A Step-by-Step Guide to Finding Readers, Selling More Books, and Building an Author Career
Paperback
Series: The Independent Author Success
Publisher: Independently Published
Published: Sep 24 2026
Pages: 132
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
Stop guessing which book-marketing tactic to try next.
Marketing for the Self-Published Author gives independent authors a practical system for deciding what to fix, what to test, what to measure, and what to stop doing.
Instead of chasing algorithms, copying someone else's launch plan, or spending money on tactics you can't evaluate, you'll learn to diagnose your marketing through four stages: VISIBILITY, ATTRACTION, CONVERSION, and RETENTION.
Inside, you'll learn how to:
- identify the readers most likely to want your book
- research comparable titles without simply copying them
- strengthen your cover, description, price, categories, keywords, and sample
- design small marketing tests before risking a larger budget
- use Amazon Ads, Meta ads, email, launches, social media, reviews, publicity, BookBub, and promotions with a clear purpose
- calculate read-through, reader value, acquisition cost, and promotion break-even points
- build a marketing budget that can survive a bad month
- choose a manageable portfolio of marketing channels
- use a simple dashboard and 90-day plan to make better decisions
The book also includes an Author Marketing Toolkit with reusable worksheets for storefront audits, advertising, promotions, email, launches, read-through, reader economics, budgeting, channel reviews, and 90-day planning.
This isn't another collection of marketing hacks. It's a step-by-step system for authors who want to understand why their marketing is-or isn't-working and make their next decision from evidence instead of guesswork.
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